Aesop Labs

Aesop Labs launched Lucy (AI chatbot app) and Dopple AI (a UGC-based AI gaming platform).

AI hallucination detection as a service: RAG dashboard, ChatGPT-like UI, Admin tools, Landing page. This project helped grow adoption by 35% and improve retention by 20%.

Project Timeline

9 Month

Team

Product Design (Me)

Dev (Jason)

Founder (Shirley)

My Role

UX Research

UX Design

Usability Testing

Tools

Figma

Notion

Supabase

Overview

Mission

Aesop Labs is a technology startups at Silicon Valley, bringing AI technology to people and provides entertainments with innovative experience.

Lucy

AI Chatbot for entertainment and emotional support

Context

Create an intelligence chat partner, who understands your expression and emotions and provide support based on your needs.

Tools

From App Development to Design

  • App development: T3 Stack

  • Data base: Supabase (APIs, Edge Functions)

  • Software development: Replit (OpenAI GPT-4 UI)

  • Design: Figma, Figjam, AdobeXD, ChatGPT

Timeline

March 2023

Product launched at App store & Google Play. Build product strategy with stakeholders and dev team.

April 2023

New feature launched: allow users to send images while chatting with the customized GPT AI model.

May 2023

Conducted competitive analysis to identify target users and key features. Built discord channel for users to gather user feedback and conduct user testing.

May 2023

Added 9 customizable characters settings and language styles including “The Quidditch in the wizarding world”, “Walter White”, and animals.

Next Step

Actively engage with user on discord, improve interface design and model setting based on user feedback.

Dopple AI

UGC (User-Generated Content) & AIGC (AI-Generated Content) Gaming Website

Context

Partnered with influencers to build AI Clone

  • We worked with influencers to build their AI Clone for their fans. This satisfies the needs of fans to closely interact with the influencers and also fulfills the needs of influencers to keep their fans cohesive.

Insights

Enhanced user experience in AI products

  • Based on our research, AI products can be complicated, hard to navigate, and may require a long learning curve. We notice that people are more likely to focus on the technology improvement instead of user experience. As designer, I aim to build user-centered AI products with user-friendly interface and easy-to-use navigation to increase the target user range, and to bring AI benefits for more people.

Bridging user needs and business goals through collaborative design that delivers results.

2025. Designed with ♡ in Seattle.

Bridging user needs and business goals through collaborative design that delivers results.

2025. Designed with ♡ in Seattle.

Bridging user needs and business goals through collaborative design that delivers results.

2025. Designed with ♡ in Seattle.